How to Track Competitor Prices on Shopify
Learn how to monitor competitor prices on Shopify stores automatically, get alerts when prices change, and stay competitive in your market.
Tracking competitor prices on Shopify doesn't have to be a manual process. In this guide, we'll walk through how automated price tracking works and why it matters for your store.
Why Track Competitor Prices?
If you're selling products that other stores also carry, your pricing directly affects your conversion rate. Price too high and customers buy elsewhere. Price too low and you erode your margins. The key is knowing what your competitors are charging right now — not what they charged last month.
How Automated Price Tracking Works
Most price tracking tools follow the same basic process:
- You add a product URL — paste the link to a competitor's product page
- The tool monitors the page — extracts the price, stock status, and product details
- It checks periodically — usually every few hours or daily
- You get alerted — email or notification when something changes
Shopify-Specific Considerations
Shopify stores are relatively easy to monitor because they follow consistent HTML patterns. Most Shopify product pages expose structured data (JSON-LD) that includes price, availability, and product title in a machine-readable format.
However, some Shopify stores use:
- Password protection — the store is locked behind a password page
- Geo-targeted pricing — different prices for different countries
- Dynamic rendering — prices loaded via JavaScript after page load
A good price tracking tool handles all of these scenarios automatically.
Getting Started with Priceopia
Priceopia makes this simple:
- Sign up for a free account
- Paste any Shopify product URL
- We detect the platform and start tracking immediately
- You get an email alert whenever the price changes
No credit card required to start. The free plan lets you track a handful of products — perfect for testing before you scale up.
Best Practices for Competitor Price Monitoring
- Track 3-5 competitors per product — don't over-engineer; focus on your most important SKUs
- Set minimum drop thresholds — only get alerted when prices change by more than 5% to avoid noise
- Monitor stock too — a competitor going out of stock is an opportunity to raise prices
- Review weekly — don't react to every price change; look for patterns over time
Start tracking your competitors today and never be caught off guard by a price change again.